Alistair Harvey

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In trying to define multiple portals, the question is: How "multi" is a multiplatform? Is it mobile information (WAP), Voice (IVR), WEB, SMS, and D-iTV? If so, then there are very few about. The areas of concentration today are the first few; the true multiplatform portal has yet to evolve. The second question is: Do we need multiple portals? Is it best, perhaps, to have separate trusted portals, and to put up with the inconvenience of swapping between them, or remembering different navigation systems for the sake of quality content? The aim of the multiplatform portal is to ensure that consumers can access the "trusted" information they require at any time, on any device. Personalization will go a long way to aggregate all the content that I require to one site. For example, if I'm driving in my car and the portal I'd like to access is the iTouch portal, for safety... (more)